MAC 428 TMA 1 Answers

Q1 The target market is described by?

Age

Beauty

Income level

Residence

Q2 In the marketing mix, these fall into the category of people except

Staff

Manufacturers

Suppliers

Consumers

Q3 These are factors considered before setting a price for a product, except

Overall cost of production

Objective of the producer

Government influence

Product differentiation ability

Q4 services are of how many kinds?

4

2

3

5

Q5 The feature of a product means ?

Product content

Product value

Price

Packaging

Q6 The value of product is known as?

Quantity

Quality

Texture

Price

Q7 __ is the key element of the marketing mix

Price

Place

Prom otion

Product ma rketing

Q8 __ involves all marketing elements and activities used to achieve marketing objectives

Marketing plan

Product market ing

Selling

Buying

Q9 As a potential business owner you must maintain a comprehensive understanding of

your __?

Mark eting plan

Marketing mix

Marketing Program

None of the above

Q10 Marketing mix is the combination of __

Marketing tools

Marketing proce ss

Marketing individu ality

Product marketing

Q11 The value of a product lies in its __?

Utilization

Process

Packagi ng

Selling orie ntation

Q12 Th sales process consists of what interaction?

Personal

Interpersonal

Intermediate

Personnel

Q13 Sales promotoion can induce customers to?

Sell

Buy

Like

All o f the above

Q14 Selling is tactical while marketing is?

Technical

Strategic

Tactical

Systemi c

Q15 Public Relations ' effort is sustained and __efffort ?

continuous

Planned

Tactical

None of the above

Q16 Public Relations focuses on the entire public while marketing focuses on?

Shareholders

Business own ers

Audience

Customers

Q17 Marketing does not only emerge but __?

Evolves

Travels

Moves

None o f the above

Q18 __ is a result of examining every aspect of your business and how it affects the

consumer's end experience

Advertising

Effective marketing

marketing

Effective a dvertising

Q19 The phases of the evolution of marketing are __ except?

Barter era

Marketing concept orientation

Product orientation

Selling orientation

Q20 Marketing is what kind of profession?

Management

Daily

Mana gers

None of th e above